This week Ericsson, in collaboration with EY, explained why some operators are more successful than others, and what are the strategies adopted by these so-called Frontrunners in order to achieve those great results:
“Our key finding was that there are six common traits that are shared by frontrunners – we call these Growth Codes. […] They share a common focus on network performance and customer experience, but their differentiation, innovation and technology approaches vary by strategy.
Something that I found very interesting is that according to the study, the frontrunners are not necessarily the market leaders. The fact of being a small/medium-size operator does not mean you are doomed, on the contrary it allows you to be more disruptive, and become a frontrunner by following the “Codes”.